New Product Company is a Pittsburgh-based experimental theatre company founded in 2024 by Pria Dahiya and Spencer Byham-Carson, graduates of the Carnegie Mellon School of Drama’s John Wells Directing Program.

 

We create hybrid, media-driven performance work that explores the contradictions of contemporary life—online and off. 

 

Our work is curious, irreverent, and deeply collaborative, driven by a belief in theatre as a space to ask difficult questions in strange, beautiful ways.